How quickly can we get started?
Once we've agreed your target market, we arrange your dedicated sending domains and mailboxes. These typically require approximately three weeks of warm up before full campaign activity begins.
Will Brink contact our existing clients?
No. We ask for your existing client and exclusion lists before launching, so we can avoid approaching organisations you're already working with.
Do we need to write the emails ourselves?
No. Brink creates the campaigns using your market knowledge, case studies, salary intelligence and candidate information. You approve the content before launch.
What happens when a prospective client responds?
We monitor campaign responses and forward relevant opportunities directly to your nominated contact, allowing your consultants to take the conversation forward.
How do we know what's happening?
Your client portal provides visibility of campaign activity, progress and responses.
Are we tied into a long contract?
Commercial terms, including the initial commitment and notice period, are agreed before the campaign begins.
I've heard all this from other lead generation agencies. Why is this different?
Fair question. Most send the same email to thousands of people and hope. A hiring manager spots that in a second and deletes it. We only write to a company when something has just changed there: a funding round, a new site, a role that won't fill. The email is about that and nothing else, so it reads like it came from someone who knows their business. We don't promise numbers. We just don't waste your name on companies that were never going to need you.
Will the emails sound like spam?
No. Spam is the same email sent to everyone. Ours is about one thing happening at one company, sent to the person it matters to, and never more than 15 a day from each mailbox. That's slow on purpose, and it's why they land in inboxes.
Will this put my own email at risk?
No. We never send from your main domain. We send from separate domains set up in your agency's name, so the email you use with clients and candidates every day is kept well away from it.
What if it doesn't work?
Then you'll know early, not six months in. Your portal shows every stage of your campaign, from warm up to replies. If replies aren't coming, we'll tell you straight and change the list or the emails with you. We won't keep sending for the sake of it.
Do you work with agencies outside recruitment?
Not at the moment. Recruitment is where we know the buyers and the objections. If you're close to it, email anyway and you'll get an honest answer about whether it fits.
How much of my time does it take?
Thirty minutes for the first call, then a little time to send us your client list, recent placements and salary ranges. After that, only the conversations that come through to you.
The Coachologist
